Author: superadmin


Trends in Playing Profitable Sportsbook Gambling

22/05/2021

Gambling

Comments Off on Trends in Playing Profitable Sportsbook Gambling


Trends in Playing Profitable Sportsbook Gambling – The trend of playing online sportsbook gambling games has certainly been very popular for a long time, this game has become very popular because it is very profitable.

Football is a game that does not need to be quoted, especially when talking about Football in Europe. This game is not played between two teams on the field but is played in people’s hearts. When there is a soccer match, the crowd goes crazy. Men leave their jobs, students skip class just to be at the stadium and support their team. Sometimes this madness becomes bloody when the supporters of the two teams clash with each other.

Trends in Playing Profitable Sportsbook Gambling

The document reveals that football originated in sbobet mobile where it is played like kicking a leather ball through a small hole in the silk cloth that was once attached to a bamboo stick. Later this game spread to other parts of the world. The craze for the game of football was at its peak in England. Several attempts were made to ban soccer due to its popularity.

Later the game Football got its commercial form and several football clubs were formed such as Manchester United, Arsenal, Chelsea, Aston villa, Liver Pool and many more. Several legendary players evolved from these clubs and made name and fame in the world. If you are a football fan then you will be the one to enjoy watching his sons play as David Beckham, Cristiano Ronaldo or the legendary Pele. The game of football is not only concerned with boys.

Even the game of women’s football is played and enjoyed. Football has become a mass game. The basic thing that you need to organize for your child is suitable football training. Encourage him to take part in some Kids soccer tournaments. Sow in him the seeds of Football. And if your own child wants to become a soccer player, help him. Help him become a champion. Your child’s future is very good. Choose a Football Coach with great precision.

Football’s coaching in England has gone through dramatic changes over the last few years. There have been many increases in children watching soccer matches. Several tiered Soccer Training programs are run to teach them how to defend the ball, how to hit and pass the ball, and how to score goals. Not only Kids Football Training, even Adult Football Training has been modernized. It is usually seen that Football Coaches prepare their soccer team and analyze their performance through graphs and charts and prepare game plans on the board. But technology has also changed the way game plan strategies are strategized.


Playing Online Poker Gambling is Easy to Win

15/05/2021

Gambling

Comments Off on Playing Online Poker Gambling is Easy to Win


Playing Online Poker Gambling is Easy to Win – The online poker card gambling game is one of the online gambling games that you can play, this game is one of the most popular gambling games.

The execution of the online poker game is the same as where the players play the game in the application, the difference that the player will get is the appearance of the card game which should meet the live players and the dealer, now it has been carried out by the method of meeting only on the screen of advanced technology.

By using tablets, smart phones or computers, players can play games with easier tricks and it will be more profitable for them to start playing online poker on one of the asia poker websites.

Playing Online Poker Gambling is Easy to Win

For card game lovers who currently want to play online poker, we will introduce these types of games and a little on how to play them. That way, placing bets made by players can occur without stagnating where and when players want.

Online poker is a revolution from the game that we previously know as the name Texas holdem poker, or something is called like zynga poker. The idea of ​​this game does not change where the player must get the top combination card in order to win the bet

Many players make bets just for their hobby, fill in their free time or make their installation multiply. When players want to start this online poker game, they are encouraged to have some preparations first so that later players can play the game without having to experience difficulties again.

When you become a member through the ID you get, players can play online poker games by entering the web provided with the ID that has been received. It is desirable for players to fill in the deposit balance, especially with tips on sending the minimum bet funds to the game provider.

Enter the poker gambling site that the player has chosen.
Because online poker websites offer as many other card games, players must choose the type of poker game to start the game.

By having selected the desired room in which players will watch a table, 1 dealer and a maximum of 9 player members (according to the selected room). If there are empty seats, players can immediately sit in that place and start the game.

But if the location chosen is filled with other players who are playing, the player is asked to wait until there are empty seats. Or players can also choose another area to start playing.
When you are seated, the game will begin with the dealer distributing 2 cards to each player. With this card, all players will do the ante (bet at the start of the game). This step has entered the first round of the game.

Entering the second half players will be given 3 cards face up on the table from the dealer. Players will select the cards they get, whether they can get a high combination or not. When you have a good card the player can increase the bet with the raise option.

When a player reaches an uncool card they can fold which is interpreted as leaving the game. Or they still follow the game by selecting a check that does not increase the stake.

The third and fourth rounds are run with the same steps, namely opening 1 additional card and the player is again given the opportunity to choose the fourth round, players can do all in which means placing all the remaining bets, making more winning results.

In the fifth round, all defending players will open the combination card they have and the player who wins with the highest order will get the bet value that has been given. The game will resume from the first half onwards in this online poker.


Big Profits Playing Online Slot Gambling

21/04/2021

Gambling

Comments Off on Big Profits Playing Online Slot Gambling


Big Profits Playing Online Slot Gambling – According to a survey, most of the online slot gambling game players have the main goal of being able to get the maximum profit.

Along with the development of the sophisticated era, any transaction can be done via the internet. Likewise in playing online gambling, by playing online you can access games wherever you are and whenever you want. Before you decide to play, it’s a good idea to look for a safe and reliable online gambling site. You can judge the length of time the site has been established, the number of active players playing on it, see if the online bookie pormo is fair, and you can see from the view that the online gambling site website is of interest to you. After you find the site you are going to, just immediately register and deposit so you can play the game.

In this article, I will discuss a game that is again “in” in 2019, namely the slotgame game. What is a slot game? Slot game is a gambling game that uses slot machines, which does not require large betting capital, making this gameslot judi slot joker123 di android game favored by all gambling enthusiasts. How to play it is quite easy, you only have to understand the machine you are playing on before you invest. For more information, see the following tips:

Big Profits Playing Online Slot Gambling

  1. Before you start playing, you must first try slot game games that provide high win rates and fairly large prize offers. As well as slotgames that give lots of free spin prizes too. Nada doesn’t feel lost when playing because there is free spin assistance.
  2. Play with the maximum number of coins, this is commonplace done by pro players because by playing the maximum number of bets your chances of getting the jackpot will also be even greater.
  3. Don’t play multi playline slots, if you think this type of slot game is easier to play, but the prizes are only a few. It is recommended that you play on a single playline slot machine.
  4. You should always know at any time you are required to stop playing. Discipline is a factor towards success, as well as in playing if you instill a disciplined attitude then you will achieve success in your playing later. There are a lot of players who are impatient and don’t realize when the timing is when they have to continue and stop.
  5. Always choose a slot game that is not widely played by other players because if you play many players, the smaller your winning rate will be in getting the jackpot.
  6. Manage your finances in playing, try for you to play, you must have a budget limit, if your capital has run out then immediately stop.
  7. Having to be able to regulate your emotions in playing and not be greedy, it is important for you not to be greedy in playing when you experience defeat in the slotgame gambling game, you should stop the game before you experience considerable losses. continue the game the next day.
  8. We recommend that you move to another slotgame if you experience losses continuously, in order to change your circumstances.
  9. playing slotgame with a calm heart and for a long time, it is advisable not to rush in playing, start with a little capital.
  10. Play often, by playing often you will experience more victories and your playing skills will increase. You can know the timing, percentage, win / loss rate.
  11. Use the bonus, only a little capital that you spend if you have enough bonuses to be installed and you may not even spend at all.

Mandatory Knowledge Before Starting Digital Marketing

01/02/2021

MARKRTING TIPS

Comments Off on Mandatory Knowledge Before Starting Digital Marketing


Mandatory Knowledge Before Starting Digital Marketing

Mandatory Knowledge Before Starting Digital Marketing – Some of the articles we will provide are articles that we summarize from trusted sources, the following are articles that discuss things that must be known before starting digital marketing.

Head of Business Development for the allstars.id Platform, Grady Esmond, revealed that the prospects for digital marketing or digital marketing will be even greater. This can be seen from the many digital platforms that can be used as opportunities to be able to do business and market products online.

“It can be said that the prospects for the future are very big, people are increasingly familiar with digital ads, and this is a huge potential, surely people will use digital platforms because there is a huge market,” he said at the event “How to Monotize Revenue Through Digital. Media Tech “at Pondok Indah Office Tower, Jakarta, Monday (24/2).

1. Three things become a reference for being a digital marketer

Entering the digital era requires every company or other business actor to enter the digital market. On the same occasion, ToffeeDev Founder & CEO, Ryan Kristomuljono said that there are three things that are very necessary for a digital marketer.

The first is traffic, which is how to bring in visitors. Second, conversation, which is to conduct discussions and turn visitors into customers, while the last one is engagement, which is to establish a relationship or collaboration with the customer.

2. Challenges as a digital marketing agent

Ryan also considered that the challenge as a digital marketer is having to know the market position. Because, currently there are many startups that build businesses with different markets and targets.

“We have to understand the market position so that we can adjust the existing market by looking at the potential of the digital market available,” he said.

Also Read: How Social Media Marketing Works

3. Strategies for business people

Grady said that special education is needed for influencers or other business people who want to enter the world of the digital market. It is important to understand the limits or steps that must be taken to start a digital business.

“We need to educate influencers, there are some things that need to be highlighted from the professional side, such as understanding the limitations of digital business, addressing the briefs from clients, how to take steps, and how to deliver our content to hit the market,” he said.

Meanwhile, Ryan revealed that there are no special schools that teach about marketing through the digital world. But he did mention a number of paths that could be taken by those wishing to explore this subject.

“There is no formal education, so yes through an agency that already understands marketing online so they can help their businesses online, what is clear is education, through seminars, or other events that lead to digital business like this. , “he said.


Steps to Start an Online Shop Business

16/10/2020

MARKRTING TIPS

Comments Off on Steps to Start an Online Shop Business


Steps to Start an Online Shop Business

Steps to Start an Online Shop Business – Some of the articles we will provide are articles that we summarize from trusted sources, here are some articles that discuss the steps to starting an online business for beginners.

Determine Your Online Shop Business Sales Platform

7 Money Saving Tips When Buying Office Equipment – 5 Effective Ways to Start Your Online Shop Business

We recommend that you determine what platforms you will use to promote your business. That way you can formulate the right strategy for your product.

Do not let you sell on a platform that is not suitable for target buyers. And make sure the platform can make it easier for your buyers.

For example, if you sell electronic goods that cost up to millions of rupiah, you can choose a platform that already provides a purchase system on credit.

Attractive Photos of Your Products

Since you are selling your product online, it’s a good idea to make your product photos as attractive as possible. This is done in order to attract buyers.

Before creating product photos, you can look for sample product photos that you think are suitable to attract buyers. There’s nothing wrong with copying the concept of the photo, but don’t forget you have to focus the photo on your product.
Give Promotions in the Form of Rewards

Also Read: Tips for Starting a Startup Business For Beginners Strengthen Your Intention

Online Shop Business

Who is not interested in discounted prices, or with a buy one get one free promotion. That way, of course, will attract buyers, at least they will see your product, know about your brand.

There are some people who can’t help but see or hear about discounts.
Pay attention to the quality of your product

Become an inspiring problem solving manager – 5 Effective Ways to Start Your Online

Shop Business

Online selling means that buyers can only see your product from the photos and from the information you provide about the product. So, you must maintain customer trust by

paying attention to the quality of the products you sell.

Remember, that attracting customers is not only from your platform, it can be word of mouth. When the product you offer is good and does not disappoint buyers, then allow your buyers to tell their colleagues to buy the product you are selling.

Also, when the goods arrive at the buyer’s hands are not suitable. So, it could be that the name of your brand will be tarnished and this can harm you.

So, those are some tips that you can run when you decide to open an online shop business which is now very popular among business people.

When your business has been running for 2 years and needs additional funds to expand the business, you can try to borrow on a platform that uses a peer-to-peer lending system. Like KoinWorks, you can get capital starting from IDR 10 million to IDR 2 billion. The flowers are affordable, starting from 0.75% to 1.67% flat per month.

That’s 5 effective ways to start your online shop business. Good luck!


Tips for Starting a Startup Business For Beginners Strengthen Your Intention

06/10/2020

General, MARKRTING TIPS

Comments Off on Tips for Starting a Startup Business For Beginners Strengthen Your Intention


Tips for Starting a Startup Business For Beginners Strengthen Your Intention

Tips for Starting a Startup Business For Beginners Strengthen Your Intention – Currently the startup business is an opportunity for new businessmen and for teenagers who want to find additional money. This business is perfect for all of you who want to increase your pocket money.

Yes, this is commonplace for any type of business. How do you want to run a business if the intention is not 100% full. Therefore, when you are going to start a startup business, make sure you have your intention. From this intention, the seriousness and hopes and dreams of the future will be born. A strong intention will also make your emotions stable when you face certain problems. Sometimes, you just need to remember your intentions when things go wrong.

Create a Business Plan

There can be no running business without a plan. If someone says you can start a business without a plan, just make sure he’s lying. Plans aren’t just what you write on paper with lots of pictures and scribbles. When you think about something about your business, you may well be planning it. Plans don’t have to be extravagant. Pay attention to this, just a simple or simple plan where you can run it optimally. This will be more successful than making grandiose plans but you can not implement them.
Make sure the product is needed by many people

This is also an important step when you are starting a startup business. Do not let after making careful planning about marketing and others, you forget that the product you offer is not in demand by the market. Indeed, unique and creative ideas can generate many markets. But, keep in mind that not always something unique and creative will get a good response from customers. Just think of products that are liked by the market and various circles

Find a Work Partner

The adage says, if one head can generate 10 fresh ideas, imagine if there are 10 heads, then 100 fresh ideas will be born. Certainly, when the contents of that head all work. This means that you need a team that is solid and understands both your feelings and thoughts. A team that has the same ideas and always fits in is not necessarily the team you are looking for. When your team always offers the same thing, it’s the same thing that doesn’t work. Look for partners or work teams who can come up with fresh and different or varied ideas.

Also Read :Social Marketing Functions For Business

Don’t be easily satisfied

Granted, success achieved in such a short time will easily satisfy you. Watch Out! when you feel satisfied, then you want to keep it. As a result, you will worry too much when there are new ideas. This means that you will stop innovating because you are satisfied with what you have. This is dangerous. Innovation is always needed because the target market is always developing too.

Those are some tips you can do to start a startup business. If you ask, what about capital? Capital is important, but what is called capital does not have to be money. Now, many prospective entrepreneurs want to use instant loan capital to start their business. The decision is yours whether to start with instant capital or work even harder to raise capital. Remember, capital in the form of money is indeed important, but capital in the form of abilities or skills, networks and so on are also important.


Social Marketing Functions For Business

09/09/2020

Tips Marketing

Comments Off on Social Marketing Functions For Business


Social-Marketing-Functions-For-Business

Social Marketing Functions For Business – Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Social Media Marketing 101: What Is Social Media Marketing?
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.

We’ve created this guide to provide you with an introduction to social media marketing and some starter social media marketing tips and training to improve your business’s social presence.

With these tips, you can begin developing your own social media marketing expert plan.

Social Media and Marketing: Start With a Plan
Before you begin creating social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you’ll probably get lost.

Here are some questions to ask when defining your social media marketing goals:

  • What are you hoping to achieve through social media marketing?
  • Who is your target audience?
  • Where would your target audience hang out and how would they use social media?
  • What message do you want to send to your audience with social media marketing?

Your business type should inform and drive your social media marketing strategy.

For example, an e-commerce or travel business, being highly visual, can get a lot of value from a strong presence on Instagram or Pinterest. A business-to-business or marketing company might find more leverage in Twitter or Linkedin.

How Social Media Marketing Can Help You Meet Your Marketing Goals

Social media marketing can help with a number of goals, such as:

  • Increasing website traffic
  • Building conversions
  • Raising brand awareness
  • Creating a brand identity and positive brand association
  • Improving communication and interaction with key audiences

The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!

Best Social Media Marketing Tips

Ready to get started with marketing on social media? Here are a few social media marketing tips to kick off your social media campaigns.

Social Media Content Planning — As discussed previously, building a social media marketing plan is essential. Consider keyword research and competitive research to help brainstorm content ideas that will interest your target audience. What are other businesses in your industry doing to drive engagement on social media?
Great Social Content — Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. The content that you share on your social networks can include social media images, videos, infographics, how-to guides and more.

A Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’s core identity, whether it’s friendly, fun, or trustworthy, should stay consistent.
Social Media for Content Promotion — Social media marketing is a perfect channel for sharing your best site and blog content with readers. Once you build a loyal following on social media, you’ll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers. It’s a surprising way that content marketing and social media marketing benefit each other.
Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
Tracking Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research and other social media marketing insight. If your competitors are using a certain social media marketing channel or technique that seems to be working for them, considering doing the same thing, but do it better!

Measuring Success with Analytics — You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your most triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them. And be sure to use the analytics within each social platform for even more insight into which of your social content is performing best with your audience.
Social Media Crisis Management — Things don’t always go swimmingly for brands on social media. It’s best to have a playbook in place so your employees know how to handle a snafu. Check out our guide to social media crisis management to see examples of the worst social media disasters, plus tips on how they should have been handled.


Tips Starting Marketing For Fresh Graduate

08/09/2020

Tips Marketing

Comments Off on Tips Starting Marketing For Fresh Graduate


Tips-Starting-Marketing-For-Fresh-Graduate

Tips Starting Marketing For Fresh Graduate – I’ve always envisioned my graduation ceremony to be something grand and exciting. I pictured myself walking onto the stage, in my graduation gown with my family cheering me on. I imagined myself snapping pictures with my friends, bouquets of flowers in hand, tossing our mortar boards in the air – but alas COVID-19 happened and that image quickly became a distant dream.

I’m sure for many of us fresh graduates, the last few months leading up to the last official day of school was totally a blur. I remembered my classes being cancelled and all the events I had planned for my Final Year Project (FYP), being cancelled without warning. What started as so-called #lastsembestsem became a total rollercoaster of fear and uncertainty. But of course, time waits for no one (not even a global pandemic) and just like that, we were graduates. No final hurrahs, no graduation ceremonies, nada.

I felt totally confused being thrust into the adulting world without any form of closure from my 16 years of formal education. All of a sudden, we were expected to look for jobs and somehow have it all together, despite the world literally crumbling before our very eyes.

I had applied for multiple jobs before the outbreak of COVID-19, and while I had received some job offers, over time they started getting fewer and farther between. I had heard horror stories of friends who had secured job offers way beforehand having their job offers rescinded, or others who had almost secured jobs but were suddenly rejected at the final hurdle because companies were freezing their hiring positions. Personally, I had secured a position at Nimble but feared every day that I would also be among one of those who would have their job offers rescinded. Thankfully that didn’t happen and I’m truly grateful to be even given the opportunity to work during this pandemic.

With all that being said, I’m not going to sugarcoat it, during the first few weeks of Circuit Breaker (CB), my mind was all over the place. Fast forward a few months, I think I have now found a routine that I wanted to share that got me through this period. Here are some tips that got me through CB and I think would really help any fresh grads out there feeling defeated or stuck.

TIP 1: UPDATE YOUR RESUME

Yes, I’m sure you are all internally groaning right now, because let’s face it, updating one’s resume is definitely A CHORE. All that aside, there’s really no better time than right now. If you’re starting to apply for jobs, make sure to update your resume to present your latest achievements – don’t shortchange yourself! Even if you have been applying for jobs and are getting rejected, take this time to sit down and relook at what could be improved on.

Is your resume too long? Is it too outdated? Is it not visually appealing? Start by asking yourself these questions. Furthermore, there are so many free resume assessment softwares out there that can help you rate your resume and pick out which specific areas to improve on.

In that same vein, learn to brush up on your cover letter writing skills as well. Quick show of hands if you are guilty of copying and pasting the same text for your cover letter and only changing the company name? Not only is that lazy, there is also a high chance of you forgetting to change the company name before submitting your application (MAJOR NO-NO!).

Plus, you also miss the chance to sincerely point out what attracted you to applying for the role in the first place. Employers are looking for people who will be the best fit for their company, sending a generic cover letter is just not going to cut it. Doing your research and crafting a cover letter unique to that company will definitely make you STAND OUT!

TIP 2: TRAIN YOUR INTERVIEW SKILLS

While resumes and cover letters may get your foot through the door, interviews will get you the JOB! With COVID-19, most interviews are being held online which is a bonus. There’s less worry about meeting your potential employers face to face, or risk turning up late for your interview because you got lost. That being said, don’t be complacent. Learn to familiarise yourself with the video software you are using so that you won’t be fumbling during the actual interview.

Also, make use of the virtual interview setting to your advantage. You can prepare talking points on a document on your screen and refer to those as you speak so that you don’t end up rambling or going off tangent. Think of questions to ask your potential employers at the end of the interview session and prepare answers to commonly asked interview questions.

Another hack is to make use of interview coaches that most schools provide. Even after I’ve graduated, my school still sends us links to book interview sessions with career coaches for free. YES, FREE! Take advantage of all these resources at your fingertips to help you prepare for that job interview.

TIP 3: IT’S OK TAKE A BREAK

While finding a job is important as a fresh graduate, it is also important for you to reward yourself! You’ve just completed 3 or 4 years of university or polytechnic life and that’s something worth celebrating. With the ample amount of free time we have now, take the chance to pick up a new skill you’ve been wanting to try out or simply sleep in a little bit longer. In the 2 months of free time I had before I started work, I managed to cross a lot of the things off my to-do list and it honestly felt really rewarding. Don’t stress yourself out too much with trying to secure a job and end up neglecting your own well-being.

Once you feel recharged and well rested, you can go ahead and resume your job search journey. There is no rush.

With that being said, I hope these tips have been helpful in some way or another. Graduating during a pandemic is definitely no easy feat, but to the Class of 2020, we got this!


Explanation Of The Marketing Strategy

06/09/2020

Tips Marketing

Comments Off on Explanation Of The Marketing Strategy


marketing-strategy

Explanation Of The Marketing Strategy – What Is a Marketing Strategy?, A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.

Marketing Strategies vs. Marketing Plans

The marketing strategy informs the marketing plan, which is a document that details the specific types of marketing activities a company conducts and contains timetables for rolling out various marketing initiatives.

Marketing strategies should ideally have longer lifespan than individual marketing plans because they contain value propositions and other key elements of a company’s brand, which generally hold consistent over the long haul. In other words, marketing strategies cover big-picture messaging, while marketing plans delineate the logistical details of specific campaigns.

Academics continue to debate the precise meaning of marketing strategy, therefore multiple definitions exist. The following quotes help crystallize the nuances of (modern) marketing strategy:

  • “The sole purpose of marketing is to sell more to more people, more often and at higher prices.” (Sergio Zyman, marketing executive and former Coca-Cola and JC Penney marketer)
  • “Marketing is no longer about the stuff that you make, but about the stories you tell.” (Seth Godin, former business executive, and entrepreneur)
  • “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” (Peter Drucker, credited as founding modern management)
  • “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day. ” (former vice chair and chief marketing officer, GE)
  • “Take two ideas and put them together to make one new idea. After all, what is a Snuggie but the mutation of a blanket and a robe?” (Jim Kukral, speaker and author of “Attention!”)

The Creation of Marketing Strategy

A carefully-cultivated marketing strategy should be fundamentally rooted in a company’s value proposition, which summarizes the competitive advantage a company holds over rival businesses. For example, Walmart is widely known as a discount retailer with “everyday low prices,” whose business operations and marketing efforts revolve around that idea.

Whether it’s a print ad design, mass customization, or a social media campaign, a marketing asset can be judged based on how it effectively communicates a company’s core value proposition. Market research can be helpful in charting the efficacy of a given campaign and can help identify untapped audiences, in order to achieve bottom-line goals and increase sales.