Mandatory Knowledge Before Starting Digital Marketing – Some of the articles we will provide are articles that we summarize from trusted sources, the following are articles that discuss things that must be known before starting digital marketing.
Head of Business Development for the allstars.id Platform, Grady Esmond, revealed that the prospects for digital marketing or digital marketing will be even greater. This can be seen from the many digital platforms that can be used as opportunities to be able to do business and market products online.
“It can be said that the prospects for the future are very big, people are increasingly familiar with digital ads, and this is a huge potential, surely people will use digital platforms because there is a huge market,” he said at the event “How to Monotize Revenue Through Digital. Media Tech “at Pondok Indah Office Tower, Jakarta, Monday (24/2).
1. Three things become a reference for being a digital marketer
Entering the digital era requires every company or other business actor to enter the digital market. On the same occasion, ToffeeDev Founder & CEO, Ryan Kristomuljono said that there are three things that are very necessary for a digital marketer.
The first is traffic, which is how to bring in visitors. Second, conversation, which is to conduct discussions and turn visitors into customers, while the last one is engagement, which is to establish a relationship or collaboration with the customer.
2. Challenges as a digital marketing agent
Ryan also considered that the challenge as a digital marketer is having to know the market position. Because, currently there are many startups that build businesses with different markets and targets.
“We have to understand the market position so that we can adjust the existing market by looking at the potential of the digital market available,” he said.
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3. Strategies for business people
Grady said that special education is needed for influencers or other business people who want to enter the world of the digital market. It is important to understand the limits or steps that must be taken to start a digital business.
“We need to educate influencers, there are some things that need to be highlighted from the professional side, such as understanding the limitations of digital business, addressing the briefs from clients, how to take steps, and how to deliver our content to hit the market,” he said.
Meanwhile, Ryan revealed that there are no special schools that teach about marketing through the digital world. But he did mention a number of paths that could be taken by those wishing to explore this subject.
“There is no formal education, so yes through an agency that already understands marketing online so they can help their businesses online, what is clear is education, through seminars, or other events that lead to digital business like this. , “he said.
Steps to Start an Online Shop Business – Some of the articles we will provide are articles that we summarize from trusted sources, here are some articles that discuss the steps to starting an online business for beginners.
Determine Your Online Shop Business Sales Platform
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We recommend that you determine what platforms you will use to promote your business. That way you can formulate the right strategy for your product.
Do not let you sell on a platform that is not suitable for target buyers. And make sure the platform can make it easier for your buyers.
For example, if you sell electronic goods that cost up to millions of rupiah, you can choose a platform that already provides a purchase system on credit.
Attractive Photos of Your Products
Since you are selling your product online, it’s a good idea to make your product photos as attractive as possible. This is done in order to attract buyers.
Before creating product photos, you can look for sample product photos that you think are suitable to attract buyers. There’s nothing wrong with copying the concept of the photo, but don’t forget you have to focus the photo on your product.
Give Promotions in the Form of Rewards
Online Shop Business
Who is not interested in discounted prices, or with a buy one get one free promotion. That way, of course, will attract buyers, at least they will see your product, know about your brand.
There are some people who can’t help but see or hear about discounts.
Pay attention to the quality of your product
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Online selling means that buyers can only see your product from the photos and from the information you provide about the product. So, you must maintain customer trust by
paying attention to the quality of the products you sell.
Remember, that attracting customers is not only from your platform, it can be word of mouth. When the product you offer is good and does not disappoint buyers, then allow your buyers to tell their colleagues to buy the product you are selling.
Also, when the goods arrive at the buyer’s hands are not suitable. So, it could be that the name of your brand will be tarnished and this can harm you.
So, those are some tips that you can run when you decide to open an online shop business which is now very popular among business people.
When your business has been running for 2 years and needs additional funds to expand the business, you can try to borrow on a platform that uses a peer-to-peer lending system. Like KoinWorks, you can get capital starting from IDR 10 million to IDR 2 billion. The flowers are affordable, starting from 0.75% to 1.67% flat per month.
That’s 5 effective ways to start your online shop business. Good luck!
Tips for Starting a Startup Business For Beginners Strengthen Your Intention – Currently the startup business is an opportunity for new businessmen and for teenagers who want to find additional money. This business is perfect for all of you who want to increase your pocket money.
Yes, this is commonplace for any type of business. How do you want to run a business if the intention is not 100% full. Therefore, when you are going to start a startup business, make sure you have your intention. From this intention, the seriousness and hopes and dreams of the future will be born. A strong intention will also make your emotions stable when you face certain problems. Sometimes, you just need to remember your intentions when things go wrong.
Create a Business Plan
There can be no running business without a plan. If someone says you can start a business without a plan, just make sure he’s lying. Plans aren’t just what you write on paper with lots of pictures and scribbles. When you think about something about your business, you may well be planning it. Plans don’t have to be extravagant. Pay attention to this, just a simple or simple plan where you can run it optimally. This will be more successful than making grandiose plans but you can not implement them.
Make sure the product is needed by many people
This is also an important step when you are starting a startup business. Do not let after making careful planning about marketing and others, you forget that the product you offer is not in demand by the market. Indeed, unique and creative ideas can generate many markets. But, keep in mind that not always something unique and creative will get a good response from customers. Just think of products that are liked by the market and various circles
Find a Work Partner
The adage says, if one head can generate 10 fresh ideas, imagine if there are 10 heads, then 100 fresh ideas will be born. Certainly, when the contents of that head all work. This means that you need a team that is solid and understands both your feelings and thoughts. A team that has the same ideas and always fits in is not necessarily the team you are looking for. When your team always offers the same thing, it’s the same thing that doesn’t work. Look for partners or work teams who can come up with fresh and different or varied ideas.
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Don’t be easily satisfied
Granted, success achieved in such a short time will easily satisfy you. Watch Out! when you feel satisfied, then you want to keep it. As a result, you will worry too much when there are new ideas. This means that you will stop innovating because you are satisfied with what you have. This is dangerous. Innovation is always needed because the target market is always developing too.
Those are some tips you can do to start a startup business. If you ask, what about capital? Capital is important, but what is called capital does not have to be money. Now, many prospective entrepreneurs want to use instant loan capital to start their business. The decision is yours whether to start with instant capital or work even harder to raise capital. Remember, capital in the form of money is indeed important, but capital in the form of abilities or skills, networks and so on are also important.
Tips Starting Marketing For Fresh Graduate – I’ve always envisioned my graduation ceremony to be something grand and exciting. I pictured myself walking onto the stage, in my graduation gown with my family cheering me on. I imagined myself snapping pictures with my friends, bouquets of flowers in hand, tossing our mortar boards in the air – but alas COVID-19 happened and that image quickly became a distant dream.
I’m sure for many of us fresh graduates, the last few months leading up to the last official day of school was totally a blur. I remembered my classes being cancelled and all the events I had planned for my Final Year Project (FYP), being cancelled without warning. What started as so-called #lastsembestsem became a total rollercoaster of fear and uncertainty. But of course, time waits for no one (not even a global pandemic) and just like that, we were graduates. No final hurrahs, no graduation ceremonies, nada.
I felt totally confused being thrust into the adulting world without any form of closure from my 16 years of formal education. All of a sudden, we were expected to look for jobs and somehow have it all together, despite the world literally crumbling before our very eyes.
I had applied for multiple jobs before the outbreak of COVID-19, and while I had received some job offers, over time they started getting fewer and farther between. I had heard horror stories of friends who had secured job offers way beforehand having their job offers rescinded, or others who had almost secured jobs but were suddenly rejected at the final hurdle because companies were freezing their hiring positions. Personally, I had secured a position at Nimble but feared every day that I would also be among one of those who would have their job offers rescinded. Thankfully that didn’t happen and I’m truly grateful to be even given the opportunity to work during this pandemic.
With all that being said, I’m not going to sugarcoat it, during the first few weeks of Circuit Breaker (CB), my mind was all over the place. Fast forward a few months, I think I have now found a routine that I wanted to share that got me through this period. Here are some tips that got me through CB and I think would really help any fresh grads out there feeling defeated or stuck.
TIP 1: UPDATE YOUR RESUME
Yes, I’m sure you are all internally groaning right now, because let’s face it, updating one’s resume is definitely A CHORE. All that aside, there’s really no better time than right now. If you’re starting to apply for jobs, make sure to update your resume to present your latest achievements – don’t shortchange yourself! Even if you have been applying for jobs and are getting rejected, take this time to sit down and relook at what could be improved on.
Is your resume too long? Is it too outdated? Is it not visually appealing? Start by asking yourself these questions. Furthermore, there are so many free resume assessment softwares out there that can help you rate your resume and pick out which specific areas to improve on.
In that same vein, learn to brush up on your cover letter writing skills as well. Quick show of hands if you are guilty of copying and pasting the same text for your cover letter and only changing the company name? Not only is that lazy, there is also a high chance of you forgetting to change the company name before submitting your application (MAJOR NO-NO!).
Plus, you also miss the chance to sincerely point out what attracted you to applying for the role in the first place. Employers are looking for people who will be the best fit for their company, sending a generic cover letter is just not going to cut it. Doing your research and crafting a cover letter unique to that company will definitely make you STAND OUT!
TIP 2: TRAIN YOUR INTERVIEW SKILLS
While resumes and cover letters may get your foot through the door, interviews will get you the JOB! With COVID-19, most interviews are being held online which is a bonus. There’s less worry about meeting your potential employers face to face, or risk turning up late for your interview because you got lost. That being said, don’t be complacent. Learn to familiarise yourself with the video software you are using so that you won’t be fumbling during the actual interview.
Also, make use of the virtual interview setting to your advantage. You can prepare talking points on a document on your screen and refer to those as you speak so that you don’t end up rambling or going off tangent. Think of questions to ask your potential employers at the end of the interview session and prepare answers to commonly asked interview questions.
Another hack is to make use of interview coaches that most schools provide. Even after I’ve graduated, my school still sends us links to book interview sessions with career coaches for free. YES, FREE! Take advantage of all these resources at your fingertips to help you prepare for that job interview.
TIP 3: IT’S OK TAKE A BREAK
While finding a job is important as a fresh graduate, it is also important for you to reward yourself! You’ve just completed 3 or 4 years of university or polytechnic life and that’s something worth celebrating. With the ample amount of free time we have now, take the chance to pick up a new skill you’ve been wanting to try out or simply sleep in a little bit longer. In the 2 months of free time I had before I started work, I managed to cross a lot of the things off my to-do list and it honestly felt really rewarding. Don’t stress yourself out too much with trying to secure a job and end up neglecting your own well-being.
Once you feel recharged and well rested, you can go ahead and resume your job search journey. There is no rush.
With that being said, I hope these tips have been helpful in some way or another. Graduating during a pandemic is definitely no easy feat, but to the Class of 2020, we got this!
Explanation Of The Marketing Strategy – What Is a Marketing Strategy?, A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.
Marketing Strategies vs. Marketing Plans
The marketing strategy informs the marketing plan, which is a document that details the specific types of marketing activities a company conducts and contains timetables for rolling out various marketing initiatives.
Marketing strategies should ideally have longer lifespan than individual marketing plans because they contain value propositions and other key elements of a company’s brand, which generally hold consistent over the long haul. In other words, marketing strategies cover big-picture messaging, while marketing plans delineate the logistical details of specific campaigns.
Academics continue to debate the precise meaning of marketing strategy, therefore multiple definitions exist. The following quotes help crystallize the nuances of (modern) marketing strategy:
- “The sole purpose of marketing is to sell more to more people, more often and at higher prices.” (Sergio Zyman, marketing executive and former Coca-Cola and JC Penney marketer)
- “Marketing is no longer about the stuff that you make, but about the stories you tell.” (Seth Godin, former business executive, and entrepreneur)
- “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” (Peter Drucker, credited as founding modern management)
- “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day. ” (former vice chair and chief marketing officer, GE)
- “Take two ideas and put them together to make one new idea. After all, what is a Snuggie but the mutation of a blanket and a robe?” (Jim Kukral, speaker and author of “Attention!”)
The Creation of Marketing Strategy
A carefully-cultivated marketing strategy should be fundamentally rooted in a company’s value proposition, which summarizes the competitive advantage a company holds over rival businesses. For example, Walmart is widely known as a discount retailer with “everyday low prices,” whose business operations and marketing efforts revolve around that idea.
Whether it’s a print ad design, mass customization, or a social media campaign, a marketing asset can be judged based on how it effectively communicates a company’s core value proposition. Market research can be helpful in charting the efficacy of a given campaign and can help identify untapped audiences, in order to achieve bottom-line goals and increase sales.