Category: Tips Marketing


Social Marketing Functions For Business

09/09/2020

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Social Marketing Functions For Business – Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Social Media Marketing 101: What Is Social Media Marketing?
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.

We’ve created this guide to provide you with an introduction to social media marketing and some starter social media marketing tips and training to improve your business’s social presence.

With these tips, you can begin developing your own social media marketing expert plan.

Social Media and Marketing: Start With a Plan
Before you begin creating social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you’ll probably get lost.

Here are some questions to ask when defining your social media marketing goals:

  • What are you hoping to achieve through social media marketing?
  • Who is your target audience?
  • Where would your target audience hang out and how would they use social media?
  • What message do you want to send to your audience with social media marketing?

Your business type should inform and drive your social media marketing strategy.

For example, an e-commerce or travel business, being highly visual, can get a lot of value from a strong presence on Instagram or Pinterest. A business-to-business or marketing company might find more leverage in Twitter or Linkedin.

How Social Media Marketing Can Help You Meet Your Marketing Goals

Social media marketing can help with a number of goals, such as:

  • Increasing website traffic
  • Building conversions
  • Raising brand awareness
  • Creating a brand identity and positive brand association
  • Improving communication and interaction with key audiences

The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!

Best Social Media Marketing Tips

Ready to get started with marketing on social media? Here are a few social media marketing tips to kick off your social media campaigns.

Social Media Content Planning — As discussed previously, building a social media marketing plan is essential. Consider keyword research and competitive research to help brainstorm content ideas that will interest your target audience. What are other businesses in your industry doing to drive engagement on social media?
Great Social Content — Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. The content that you share on your social networks can include social media images, videos, infographics, how-to guides and more.

A Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’s core identity, whether it’s friendly, fun, or trustworthy, should stay consistent.
Social Media for Content Promotion — Social media marketing is a perfect channel for sharing your best site and blog content with readers. Once you build a loyal following on social media, you’ll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers. It’s a surprising way that content marketing and social media marketing benefit each other.
Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
Tracking Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research and other social media marketing insight. If your competitors are using a certain social media marketing channel or technique that seems to be working for them, considering doing the same thing, but do it better!

Measuring Success with Analytics — You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your most triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them. And be sure to use the analytics within each social platform for even more insight into which of your social content is performing best with your audience.
Social Media Crisis Management — Things don’t always go swimmingly for brands on social media. It’s best to have a playbook in place so your employees know how to handle a snafu. Check out our guide to social media crisis management to see examples of the worst social media disasters, plus tips on how they should have been handled.


Tips Starting Marketing For Fresh Graduate

08/09/2020

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Tips Starting Marketing For Fresh Graduate – I’ve always envisioned my graduation ceremony to be something grand and exciting. I pictured myself walking onto the stage, in my graduation gown with my family cheering me on. I imagined myself snapping pictures with my friends, bouquets of flowers in hand, tossing our mortar boards in the air – but alas COVID-19 happened and that image quickly became a distant dream.

I’m sure for many of us fresh graduates, the last few months leading up to the last official day of school was totally a blur. I remembered my classes being cancelled and all the events I had planned for my Final Year Project (FYP), being cancelled without warning. What started as so-called #lastsembestsem became a total rollercoaster of fear and uncertainty. But of course, time waits for no one (not even a global pandemic) and just like that, we were graduates. No final hurrahs, no graduation ceremonies, nada.

I felt totally confused being thrust into the adulting world without any form of closure from my 16 years of formal education. All of a sudden, we were expected to look for jobs and somehow have it all together, despite the world literally crumbling before our very eyes.

I had applied for multiple jobs before the outbreak of COVID-19, and while I had received some job offers, over time they started getting fewer and farther between. I had heard horror stories of friends who had secured job offers way beforehand having their job offers rescinded, or others who had almost secured jobs but were suddenly rejected at the final hurdle because companies were freezing their hiring positions. Personally, I had secured a position at Nimble but feared every day that I would also be among one of those who would have their job offers rescinded. Thankfully that didn’t happen and I’m truly grateful to be even given the opportunity to work during this pandemic.

With all that being said, I’m not going to sugarcoat it, during the first few weeks of Circuit Breaker (CB), my mind was all over the place. Fast forward a few months, I think I have now found a routine that I wanted to share that got me through this period. Here are some tips that got me through CB and I think would really help any fresh grads out there feeling defeated or stuck.

TIP 1: UPDATE YOUR RESUME

Yes, I’m sure you are all internally groaning right now, because let’s face it, updating one’s resume is definitely A CHORE. All that aside, there’s really no better time than right now. If you’re starting to apply for jobs, make sure to update your resume to present your latest achievements – don’t shortchange yourself! Even if you have been applying for jobs and are getting rejected, take this time to sit down and relook at what could be improved on.

Is your resume too long? Is it too outdated? Is it not visually appealing? Start by asking yourself these questions. Furthermore, there are so many free resume assessment softwares out there that can help you rate your resume and pick out which specific areas to improve on.

In that same vein, learn to brush up on your cover letter writing skills as well. Quick show of hands if you are guilty of copying and pasting the same text for your cover letter and only changing the company name? Not only is that lazy, there is also a high chance of you forgetting to change the company name before submitting your application (MAJOR NO-NO!).

Plus, you also miss the chance to sincerely point out what attracted you to applying for the role in the first place. Employers are looking for people who will be the best fit for their company, sending a generic cover letter is just not going to cut it. Doing your research and crafting a cover letter unique to that company will definitely make you STAND OUT!

TIP 2: TRAIN YOUR INTERVIEW SKILLS

While resumes and cover letters may get your foot through the door, interviews will get you the JOB! With COVID-19, most interviews are being held online which is a bonus. There’s less worry about meeting your potential employers face to face, or risk turning up late for your interview because you got lost. That being said, don’t be complacent. Learn to familiarise yourself with the video software you are using so that you won’t be fumbling during the actual interview.

Also, make use of the virtual interview setting to your advantage. You can prepare talking points on a document on your screen and refer to those as you speak so that you don’t end up rambling or going off tangent. Think of questions to ask your potential employers at the end of the interview session and prepare answers to commonly asked interview questions.

Another hack is to make use of interview coaches that most schools provide. Even after I’ve graduated, my school still sends us links to book interview sessions with career coaches for free. YES, FREE! Take advantage of all these resources at your fingertips to help you prepare for that job interview.

TIP 3: IT’S OK TAKE A BREAK

While finding a job is important as a fresh graduate, it is also important for you to reward yourself! You’ve just completed 3 or 4 years of university or polytechnic life and that’s something worth celebrating. With the ample amount of free time we have now, take the chance to pick up a new skill you’ve been wanting to try out or simply sleep in a little bit longer. In the 2 months of free time I had before I started work, I managed to cross a lot of the things off my to-do list and it honestly felt really rewarding. Don’t stress yourself out too much with trying to secure a job and end up neglecting your own well-being.

Once you feel recharged and well rested, you can go ahead and resume your job search journey. There is no rush.

With that being said, I hope these tips have been helpful in some way or another. Graduating during a pandemic is definitely no easy feat, but to the Class of 2020, we got this!


Explanation Of The Marketing Strategy

06/09/2020

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Explanation Of The Marketing Strategy – What Is a Marketing Strategy?, A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.

Marketing Strategies vs. Marketing Plans

The marketing strategy informs the marketing plan, which is a document that details the specific types of marketing activities a company conducts and contains timetables for rolling out various marketing initiatives.

Marketing strategies should ideally have longer lifespan than individual marketing plans because they contain value propositions and other key elements of a company’s brand, which generally hold consistent over the long haul. In other words, marketing strategies cover big-picture messaging, while marketing plans delineate the logistical details of specific campaigns.

Academics continue to debate the precise meaning of marketing strategy, therefore multiple definitions exist. The following quotes help crystallize the nuances of (modern) marketing strategy:

  • “The sole purpose of marketing is to sell more to more people, more often and at higher prices.” (Sergio Zyman, marketing executive and former Coca-Cola and JC Penney marketer)
  • “Marketing is no longer about the stuff that you make, but about the stories you tell.” (Seth Godin, former business executive, and entrepreneur)
  • “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” (Peter Drucker, credited as founding modern management)
  • “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day. ” (former vice chair and chief marketing officer, GE)
  • “Take two ideas and put them together to make one new idea. After all, what is a Snuggie but the mutation of a blanket and a robe?” (Jim Kukral, speaker and author of “Attention!”)

The Creation of Marketing Strategy

A carefully-cultivated marketing strategy should be fundamentally rooted in a company’s value proposition, which summarizes the competitive advantage a company holds over rival businesses. For example, Walmart is widely known as a discount retailer with “everyday low prices,” whose business operations and marketing efforts revolve around that idea.

Whether it’s a print ad design, mass customization, or a social media campaign, a marketing asset can be judged based on how it effectively communicates a company’s core value proposition. Market research can be helpful in charting the efficacy of a given campaign and can help identify untapped audiences, in order to achieve bottom-line goals and increase sales.


An Overview Of The Marketing Strategy

05/09/2020

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An Overview Of The Marketing Strategy – You cannot achieve success in any area of your life without a strategy. The same is true of marketing. Marketing is not a standalone activity, distinguished from all other aspects of the business. Rather, marketing is a joint effort that involves collaboration from creative, financial, sales, and technical departments. And without a sound marketing plan in place, the cooks will definitely spoil the broth!

In the following paragraphs, we define what a marketing strategy is and how to use successfully in your business.

Defining Terms of a Marketing Strategy

What is a marketing strategy? In basic terms, a marketing strategy analyzes all aspects of your sales activity and combines it in a way so that all departments know what it going on. Hence, a marketing strategy is the process that allows the organization to focus on available resources and utilize them in the best possible manner to boost sales and gain leverage over competitors.

No marketing strategy can begin without first determining the business goals. These are the long-term objectives of the organization, i.e. where it wants to see itself in, let’s say, the next five years. Of course, there will be business goals for each marketing plan as well.

Another aspect of the marketing strategy is the marketing mix, which can be broken into Product, Pricing, Place, and Promotion.

Putting all of this information together, you should with creating your marketing plan, laying out specifically how plan to achieve the short-term marketing goals (boosting sales, reaching to existing customers etc.) and long-term business objectives (ousting competitors, expansion etc.)

Why Create a Marketing Strategy?
To begin with, marketing strategy helps to create harmony among the organizations. Organizational efficiency improves as everyone is one the same page. So the product development team goes hand in hand with the advertising department to come with the most relevant marketing message. Here are three additional benefits of developing marketing strategies:

1. Distribution Becomes More Efficient
Once your marketing strategy is in place, you know all the necessary details, such as who your target customers are and what price range can you offer. This will help you determine the most effective means of distribution. For instance, if you are catering to a younger demographic, you will have to provide purchase options for mobiles and tablets using services like PayPal and credit cards. Indeed, providing your customers easy methods of shopping is a great way to boost sales and improve customer loyalty.

2. Establish Brand Image
No business in the world can survive in the long without a solid brand image, and this is yet another aspect where a marketing strategy helps you out. A lot of advertising dollars are wasted when you buy media and place adverts on platforms that do not go in line with your brand image. As you develop a brand image, you will know better than placing ads on every website and radio slot that you can get your hands on.

3. Creating Products That Sell
Marketing is not only about promoting your existing line of products. Marketing is getting to the heart of your clientele and understanding their needs. And if you think that your existing products are not doing justice to the customer demand, then you have to redesign your offerings. This is the best way to serve your clientele and solidify your status in the market. And with changing technology and economy, you will have to reinvent yourself to stay relevant, and this is where marketing strategies play a major role.

The bottom-line is that a marketing strategy is necessary if you are to sell the right products at the right price to the right people with the right promotion and distribution methods. This also includes market research and analysis of data using tools like PEST (Political, Economic, Social and Technological analysis) and SWOT (strengths, weaknesses, opportunities and threats) analysis.

HOMEMARKETINGWhat Is A Marketing Strategy? An Overview
What Is A Marketing Strategy? An Overview PESTLEanalysis Contributor Dec 5, 2014
You cannot achieve success in any area of your life without a strategy. The same is true of marketing. Marketing is not a standalone activity, distinguished from all other aspects of the business. Rather, marketing is a joint effort that involves collaboration from creative, financial, sales, and technical departments. And without a sound marketing plan in place, the cooks will definitely spoil the broth!

In the following paragraphs, we define what a marketing strategy is and how to use successfully in your business.

Defining Terms of a Marketing Strategy

What is a marketing strategy? In basic terms, a marketing strategy analyzes all aspects of your sales activity and combines it in a way so that all departments know what it going on. Hence, a marketing strategy is the process that allows the organization to focus on available resources and utilize them in the best possible manner to boost sales and gain leverage over competitors.

No marketing strategy can begin without first determining the business goals. These are the long-term objectives of the organization, i.e. where it wants to see itself in, let’s say, the next five years. Of course, there will be business goals for each marketing plan as well.

Another aspect of the marketing strategy is the marketing mix, which can be broken into Product, Pricing, Place, and Promotion.

Putting all of this information together, you should with creating your marketing plan, laying out specifically how plan to achieve the short-term marketing goals (boosting sales, reaching to existing customers etc.) and long-term business objectives (ousting competitors, expansion etc.)

 

Why Create a Marketing Strategy?
To begin with, marketing strategy helps to create harmony among the organizations. Organizational efficiency improves as everyone is one the same page. So the product development team goes hand in hand with the advertising department to come with the most relevant marketing message. Here are three additional benefits of developing marketing strategies:

 

1. Distribution Becomes More Efficient
Once your marketing strategy is in place, you know all the necessary details, such as who your target customers are and what price range can you offer. This will help you determine the most effective means of distribution. For instance, if you are catering to a younger demographic, you will have to provide purchase options for mobiles and tablets using services like PayPal and credit cards. Indeed, providing your customers easy methods of shopping is a great way to boost sales and improve customer loyalty.

 

2. Establish Brand Image
No business in the world can survive in the long without a solid brand image, and this is yet another aspect where a marketing strategy helps you out. A lot of advertising dollars are wasted when you buy media and place adverts on platforms that do not go in line with your brand image. As you develop a brand image, you will know better than placing ads on every website and radio slot that you can get your hands on.

 

3. Creating Products That Sell
Marketing is not only about promoting your existing line of products. Marketing is getting to the heart of your clientele and understanding their needs. And if you think that your existing products are not doing justice to the customer demand, then you have to redesign your offerings. This is the best way to serve your clientele and solidify your status in the market. And with changing technology and economy, you will have to reinvent yourself to stay relevant, and this is where marketing strategies play a major role.

The bottom-line is that a marketing strategy is necessary if you are to sell the right products at the right price to the right people with the right promotion and distribution methods. This also includes market research and analysis of data using tools like PEST (Political, Economic, Social and Technological analysis) and SWOT (strengths, weaknesses, opportunities and threats) analysis.

With this knowledge serving our background, let us go over some marketing strategy do’s and don’ts that you should keep in mind.

Marketing Strategies

These are all the essentials that go in a successful marketing strategy. To begin with, you need to be crystal clear on your business objectives, and these should be communicated to all relevant departments. A good marketing strategy is not one where you invest heavily in technology and multimedia (though these are essential components of marketing). Rather, marketing is all about reaching goals.

If the objective is to persuade the client to give you his email address and he doesn’t, then the marketing has failed¸ no matter how expensive or creative it is. This is not to say that marketing isn’t creative and innovative, but what’s the point of being creative if you fail to stick to your goals?

Your goal can be to create a buzz about your product or service (simply letting people know that you are also there in the market), to use this buzz to create sales, or to prompt customers to become evangelists. Of course, no one is stopping your from targeting all three of these goals at once, the best way to tackle marketing is to pursue one, or at most two, marketing goals at a time.

Another thing that you need to remember that marketing has drastically changed in the digital age. Creating advertising campaigns is not enough. Nowadays, your promotion will most likely garner a Google search for your business. Unless you can leverage analytics, SEO, mobile optimization, podcasts, video content, multi-device support, and other related digital apparatus, you will find hard to stay ahead of competition.

Marketing Strategy: Mistakes to Avoid
To close this article, here are three mistakes that you should avoid when drafting your marketing strategy:

 

1. Striving for a ‘One-Size-Fits-All’ Approach
This is perhaps the greatest mistake businesses make when implementing a marketing strategy. As mentioned multiple times in the article, the business that fails to recognize market dynamics and adapt its marketing strategy to meet market changes is setting itself for failure.

 

2. Putting All Eggs in One Basket
Unless you have clear-cut data on your hands to back your marketing decision, you should be careful to spend all your advertising dollars on one or two promotional items (like tradeshows and direct mail). For the most part, your marketing budget should try to incorporate as many channels are possible (email, podcasts, print ads, and marketing etc.).

 

3. Failure to Track Results
Finally, remember that marketing is only measured by results. When you execute promotional campaigns but fail to track results, you will never be able to spot weakness and hence, there will be no improvement. Marketing is an organic process and closely follows the scientific mindset of trial and error. You find out what works and shun the rest. In the future, all investment follows the strategy that works, and hence you get to save money in the long run.

Hopefully this overview would help you familiarize with all aspects of a successful marketing strategy.


Current Marketing Strategies Every Entrepreneur Should Do

04/09/2020

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Current Marketing Strategies Every Entrepreneur Should Do – In developing a business, a marketing strategy is one of the many important aspects that must be mastered by a businessman. When a businessman carries out the right marketing strategy, it is likely that the business that is being started will be able to attract many consumers. As a result, the benefits that can be obtained will also be even greater.

With the rapid advancement of technology, marketing business activities is not a difficult thing to do. The emergence of various promotional platforms such as social media allows marketing strategies to be carried out effectively and minimizing expenses.

However, although the platforms for promotion are now increasingly diverse and effective, business owners must be able to target consumers appropriately. The reason is, if the marketing strategy is launched haphazardly, it is not impossible that the promotion will produce zero results.

It doesn’t have to be complicated and requires a lot of funds, an effective marketing strategy can be obtained if you know about creative methods. Therefore, for those of you who are looking for ways to develop and introduce your business to the wider community, understand the following current marketing strategies. It is guaranteed that the business that is being started will be able to skyrocket in an instant.

1. Take advantage of the Internet as a Free Promotion Media
It can be ascertained that the majority of today’s society can play the internet. Access to this technology can now be easily obtained. Everyone who has a smart phone, most of them will be able to get internet access whenever and wherever they are.

Knowing this, almost all business owners must use the internet to introduce their business to the wider community. One of the easiest is to create a social media account of the business or product being sold. Besides being visible to many people, social media can also be managed without having to spend a penny.

Another purpose of using the internet as a promotional medium is to make it easier for potential customers to know the products offered and their prices. The business owner can describe the quality of the product as well as its advantages over competitors’ products.

If the business has grown and has a large market share, business people can also start creating their own business site so that customers can make transactions online. That way, the business is able to get a much greater profit than before.

2. Invite Close Friends and Family to Enliven the Place of Business
One of the things that makes business soar quickly is the apparent enthusiasm of consumers to buy products that are being sold. When business owners are passive knowing their business looks lonely and not making a profit, it is not impossible if they are just waiting for bankruptcy to arrive. Conversely, if a businessman is able to find a way to impress his business with a lot of visitors, success is sure to come sooner or later.

For this reason, when you are in the early phases of business development, don’t hesitate to teach relationships to come to the place of business. If necessary, offer attractive discounts so that friends or family are willing to stop by and buy products that are being sold. That way, the place of business will appear to have a lot of customers and make people curious about the products being sold.

This method will certainly be very effective in practicing in culinary businesses such as cafes and restaurants. The reason is, most people will hesitate to try food in a quiet shop. So, in order to foster a positive image of the business and attract customers, do this one marketing strategy.

3. Have a Culinary Business? Hold an Open House by Inviting Influencers
Still about how to develop a business in the culinary field, there is one more marketing strategy that is considered effective. The strategy is to invite influencers to come and hold an open house at the place of business.

No need to do it regularly and often, just holding the event once a month is enough to attract lots of new customers to the business. There is also no need to invite well-known influencers at high prices, the use of this strategy can be done optimally only by bringing in well-known local media.

If open house activities by inviting influencers are considered too risky for the financial condition of the business, the business owner can hire local musicians. Recently, many cafes have also used local stand up comedy communities to appear to enliven businesses.

By providing live music events and so on, business places that are being developed will have more loyal customers. The potential to get big profits will be more widely opened.

4. Expand the Consumer Market by Participating in Exhibitions and Bazaars
For culinary and fashion business owners, this one marketing strategy is a must-try. By participating in a bazaar or exhibition, business people will have a greater opportunity to be able to introduce a business brand that is being pioneered.

However, keep in mind that when registering a brand at a bazaar or exhibition, there are dozens, or even hundreds of other brands that also have the same goal. Therefore, create a booth in such a way as to make it stand out from the other booths.

In addition, try to choose bazaars and exhibitions that have a theme that is in line with the products being sold. For example, you might not offer kids clothes at a rock concert. For that, look for references to exhibitions or bazaars that can be used as a bridge between consumers and products being sold.

5. Contribute to Charity Events so that a Positive Brand Grows
The main purpose of doing business is to make a profit. However, that does not mean that business people do not have a human side to help others who are in distress. So, while participating to help ease the burden on someone’s life, there’s nothing wrong with introducing a business brand that is being initiated.

The activists often do charity activities to help people in need, for example, victims of natural disasters