Current Marketing Strategies Every Entrepreneur Should Do – In developing a business, a marketing strategy is one of the many important aspects that must be mastered by a businessman. When a businessman carries out the right marketing strategy, it is likely that the business that is being started will be able to attract many consumers. As a result, the benefits that can be obtained will also be even greater.
With the rapid advancement of technology, marketing business activities is not a difficult thing to do. The emergence of various promotional platforms such as social media allows marketing strategies to be carried out effectively and minimizing expenses.
However, although the platforms for promotion are now increasingly diverse and effective, business owners must be able to target consumers appropriately. The reason is, if the marketing strategy is launched haphazardly, it is not impossible that the promotion will produce zero results.
It doesn’t have to be complicated and requires a lot of funds, an effective marketing strategy can be obtained if you know about creative methods. Therefore, for those of you who are looking for ways to develop and introduce your business to the wider community, understand the following current marketing strategies. It is guaranteed that the business that is being started will be able to skyrocket in an instant.
1. Take advantage of the Internet as a Free Promotion Media
It can be ascertained that the majority of today’s society can play the internet. Access to this technology can now be easily obtained. Everyone who has a smart phone, most of them will be able to get internet access whenever and wherever they are.
Knowing this, almost all business owners must use the internet to introduce their business to the wider community. One of the easiest is to create a social media account of the business or product being sold. Besides being visible to many people, social media can also be managed without having to spend a penny.
Another purpose of using the internet as a promotional medium is to make it easier for potential customers to know the products offered and their prices. The business owner can describe the quality of the product as well as its advantages over competitors’ products.
If the business has grown and has a large market share, business people can also start creating their own business site so that customers can make transactions online. That way, the business is able to get a much greater profit than before.
2. Invite Close Friends and Family to Enliven the Place of Business
One of the things that makes business soar quickly is the apparent enthusiasm of consumers to buy products that are being sold. When business owners are passive knowing their business looks lonely and not making a profit, it is not impossible if they are just waiting for bankruptcy to arrive. Conversely, if a businessman is able to find a way to impress his business with a lot of visitors, success is sure to come sooner or later.
For this reason, when you are in the early phases of business development, don’t hesitate to teach relationships to come to the place of business. If necessary, offer attractive discounts so that friends or family are willing to stop by and buy products that are being sold. That way, the place of business will appear to have a lot of customers and make people curious about the products being sold.
This method will certainly be very effective in practicing in culinary businesses such as cafes and restaurants. The reason is, most people will hesitate to try food in a quiet shop. So, in order to foster a positive image of the business and attract customers, do this one marketing strategy.
3. Have a Culinary Business? Hold an Open House by Inviting Influencers
Still about how to develop a business in the culinary field, there is one more marketing strategy that is considered effective. The strategy is to invite influencers to come and hold an open house at the place of business.
No need to do it regularly and often, just holding the event once a month is enough to attract lots of new customers to the business. There is also no need to invite well-known influencers at high prices, the use of this strategy can be done optimally only by bringing in well-known local media.
If open house activities by inviting influencers are considered too risky for the financial condition of the business, the business owner can hire local musicians. Recently, many cafes have also used local stand up comedy communities to appear to enliven businesses.
By providing live music events and so on, business places that are being developed will have more loyal customers. The potential to get big profits will be more widely opened.
4. Expand the Consumer Market by Participating in Exhibitions and Bazaars
For culinary and fashion business owners, this one marketing strategy is a must-try. By participating in a bazaar or exhibition, business people will have a greater opportunity to be able to introduce a business brand that is being pioneered.
However, keep in mind that when registering a brand at a bazaar or exhibition, there are dozens, or even hundreds of other brands that also have the same goal. Therefore, create a booth in such a way as to make it stand out from the other booths.
In addition, try to choose bazaars and exhibitions that have a theme that is in line with the products being sold. For example, you might not offer kids clothes at a rock concert. For that, look for references to exhibitions or bazaars that can be used as a bridge between consumers and products being sold.
5. Contribute to Charity Events so that a Positive Brand Grows
The main purpose of doing business is to make a profit. However, that does not mean that business people do not have a human side to help others who are in distress. So, while participating to help ease the burden on someone’s life, there’s nothing wrong with introducing a business brand that is being initiated.
The activists often do charity activities to help people in need, for example, victims of natural disasters