Instagram Marketing Strategy – Currently social media Instagram has become an arena to promote a business that is being carried out. Then how does aInstragram work optimally to get a profit?
Have a clear target market
One of the most common mistakes marketers make is trying to target everyone. This causes their content to look marketable or less prominent. Unless the brand you want to market is an everyday brand that is intended for general use, it will be more effective if your marketing plan has a detailed target market. By having a clear picture of the target market you want to try, it becomes easier for us to do research on them so that we can create content with maximum appeal.
Create interesting content
What content is more popular than informative content, content that makes people curious is more effective in increasing the number of visitors to your profile. The types of content that are considered interesting are constantly changing, so we must continue to diligently explore and look for popular content materials. What was liked some time ago is not necessarily still trendy today. Use eye-catching captions, and even if you dare, one that is unique. But make sure you balance between curious content and informative content, okay? So your followers feel entertained as well as educated.
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Don’t forget stories
Many marketers forget the importance of Instagram stories. Even though stories are just as important as posts, even more important. Take advantage of stories to upload fun content to interact with the target market. You can upload quizzes or questions to increase engagement with followers. Don’t forget to also create a variety of template designs for your story. Use the highlight feature to save stories that are considered important or that get a lot of responses so that followers who missed it can have the opportunity to access them on another day.
With so many Instagram functions that you can choose from to complement your marketing plan, don’t let it go unused. An active and attractive Instagram profile will certainly attract more attention than one that is managed perfunctory. Make sure that you always update your content, so that your target market always knows the latest news about your products and company!