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Start a Business with Marketing on Instagram – Nowadays, the use of social media is not just for posting photos or videos. Social media is also used to sell business products that we have. One of the most influential social media on the sale of a business’s products is Instagram.
Instagram is one of the social media that has a big and important influence in a business. Until now, Instagram already has 700 million users and every day about 60 million photos are shared and can give 1.6 billion likes.
Instagram is the most popular application for sharing photos and videos. This is one of the reasons why Instagram has various benefits for business people to build and develop a business brand.
Maybe many of you are wondering, how to use Instagram to support your business. Well, in this article, we will cover all about Instagram for business.
But before you start marketing your business through Instagram, it’s a good idea to read about how to create a business Instagram account.
1. Optimize Your Username and Bio
To make your account easy to find, your Instagram username should be the same as your username on your other business social media profiles.
In addition to your username, the information that appears on your public profile is your website (a column for the URL, which you can use to promote new campaigns or content on your website) and a short bio.
Use your bio to explain what your business is and what people can expect from your Instagram account. You can also include some branded hashtags that your followers might use.
What are branded hashtags? Branded hashtags is a hashtag that you can use for promotional activities, product launching, contests or quizzes, and events.
With branded hashtags, people can simply search for and follow those hashtags to know all about your business.
One brand that has successfully used branded hashtags is South by Southwest. Since 2007, all Twitter users can type #SXSW into the search box and they can immediately see what people are tweeting about the event.
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2. Use Attractive Instagram Profile Photos
A business Instagram profile photo is usually your company logo. As with usernames, using the same profile photo on all your social media profiles will help people recognize your brand.
Keep in mind that your Instagram profile photo has a circular format, so make sure first that your picture looks good in that format.
Instagram recommends a diameter of 110 pixels for your images. But, just to be on the safe side, it’s a good idea to use larger images as they will also get bigger when opened on the desktop.
3. Follow other Instagram accounts in the same industry
To get started, you should first follow other Instagram accounts. You can follow other businesses related to your business or find influencers in your industry. You can also follow other accounts that are relevant to your business.
Instagram’s demographic is very broad, so make sure you know what kind of audience you want to target. You can leverage hashtags in your industry to strengthen your presence on Instagram.
You can also leave comments on photos of other accounts and follow people who are participating in conversations on various accounts. This is one of the steps that can help you grow your Instagram following quickly.
Don’t forget to also promote your Instagram username on your website and other social media profiles for cross-promotion.