Tag: digital marketing strategy
Explanation Of The Marketing Strategy
Explanation Of The Marketing Strategy – What Is a Marketing Strategy?, A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.
Marketing Strategies vs. Marketing Plans
The marketing strategy informs the marketing plan, which is a document that details the specific types of marketing activities a company conducts and contains timetables for rolling out various marketing initiatives.
Marketing strategies should ideally have longer lifespan than individual marketing plans because they contain value propositions and other key elements of a company’s brand, which generally hold consistent over the long haul. In other words, marketing strategies cover big-picture messaging, while marketing plans delineate the logistical details of specific campaigns.
Academics continue to debate the precise meaning of marketing strategy, therefore multiple definitions exist. The following quotes help crystallize the nuances of (modern) marketing strategy:
- “The sole purpose of marketing is to sell more to more people, more often and at higher prices.” (Sergio Zyman, marketing executive and former Coca-Cola and JC Penney marketer)
- “Marketing is no longer about the stuff that you make, but about the stories you tell.” (Seth Godin, former business executive, and entrepreneur)
- “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” (Peter Drucker, credited as founding modern management)
- “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day. ” (former vice chair and chief marketing officer, GE)
- “Take two ideas and put them together to make one new idea. After all, what is a Snuggie but the mutation of a blanket and a robe?” (Jim Kukral, speaker and author of “Attention!”)
The Creation of Marketing Strategy
A carefully-cultivated marketing strategy should be fundamentally rooted in a company’s value proposition, which summarizes the competitive advantage a company holds over rival businesses. For example, Walmart is widely known as a discount retailer with “everyday low prices,” whose business operations and marketing efforts revolve around that idea.
Whether it’s a print ad design, mass customization, or a social media campaign, a marketing asset can be judged based on how it effectively communicates a company’s core value proposition. Market research can be helpful in charting the efficacy of a given campaign and can help identify untapped audiences, in order to achieve bottom-line goals and increase sales.
Mandatory Knowledge Before Starting Digital Marketing
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Mandatory Knowledge Before Starting Digital Marketing – Some of the articles we will provide are articles that we summarize from trusted sources, the following are articles that discuss things that must be known before starting digital marketing.
Head of Business Development for the allstars.id Platform, Grady Esmond, revealed that the prospects for digital marketing or digital marketing will be even greater. This can be seen from the many digital platforms that can be used as opportunities to be able to do business and market products online.
“It can be said that the prospects for the future are very big, people are increasingly familiar with digital ads, and this is a huge potential, surely people will use digital platforms because there is a huge market,” he said at the event “How to Monotize Revenue Through Digital. Media Tech “at Pondok Indah Office Tower, Jakarta, Monday (24/2).
1. Three things become a reference for being a digital marketer
Entering the digital era requires every company or other business actor to enter the digital market. On the same occasion, ToffeeDev Founder & CEO, Ryan Kristomuljono said that there are three things that are very necessary for a digital marketer.
The first is traffic, which is how to bring in visitors. Second, conversation, which is to conduct discussions and turn visitors into customers, while the last one is engagement, which is to establish a relationship or collaboration with the customer.
2. Challenges as a digital marketing agent
Ryan also considered that the challenge as a digital marketer is having to know the market position. Because, currently there are many startups that build businesses with different markets and targets.
“We have to understand the market position so that we can adjust the existing market by looking at the potential of the digital market available,” he said.
3. Strategies for business people
Grady said that special education is needed for influencers or other business people who want to enter the world of the digital market. It is important to understand the limits or steps that must be taken to start a digital business.
“We need to educate influencers, there are some things that need to be highlighted from the professional side, such as understanding the limitations of digital business, addressing the briefs from clients, how to take steps, and how to deliver our content to hit the market,” he said.
Meanwhile, Ryan revealed that there are no special schools that teach about marketing through the digital world. But he did mention a number of paths that could be taken by those wishing to explore this subject.
“There is no formal education, so yes through an agency that already understands marketing online so they can help their businesses online, what is clear is education, through seminars, or other events that lead to digital business like this. , “he said.
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