Tag: e-commerce strategy during a pandemic
E-commerce Business Marketing Tips – In doing business, we will definitely try our best to be able to improve our business performance. There are many things to learn, especially in developing an E-commerce business. Here are some tips
1. Treat Customers Like Influencers
Product promotion through influencers is still an option. In recent years, influencers have become very popular for promoting products as well as spending a lot of money.
Now we can find the right agency to provide more comprehensive information before you end up spending money on promotions.
However, just to note, consumers are getting tired of seeing the same content that influencers have done in recent years.
To get around this, some marketers reduce collaboration with influencers, such as artists. They started to build partnerships with micro influencers with 10,000 followers or even less than 5,000.
Micro influencers are considered to be more able to reach e-commerce consumers specifically in small communities. When it comes to micro-influencers, it’s a matter of quality, not quantity.
2. Always Innovate New Content
The easiest way to keep content fresh is to see it from the other person’s point of view. Some content can be presented in articles, podcasts, or images with the best quotes.
However, look at the habits of customers in consuming content throughout the day. Next, find out how to maximize content in the daily life of potential customers.
Also Read : Instagram Marketing Strategy
3. Create Content from Customer Reviews
Sometimes creating product content that connects with customers is not easy. Therefore it is very important to try to convey the message in different channels such as e-mail or social media.
One way to create content that connects with customers is by paying attention to what they are doing and listening to what they have to say about our products.
It’s that simple. Maybe you don’t realize it, customer reviews about our e-commerce products are something that is very valuable.
By creating content based on customer reviews via e-mail and social media, of course this will really connect with potential customers.